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Go From “My CSRs Can’t Close” to Million-Dollar CSRs:​

Make $50K To $200K More Every Single Month Without Spending More On Leads​

October 26th, 9:00 AM – 4:00 PM
Mandalay Bay, Las Vegas

Hey there, it’s Tommy Mello, founder of A1 Garage Door and Home Service Freedom, and I’ve got a question for you…

If I could give you 50 guaranteed replacement calls for next month… How much would you spend and still think you got a great deal?

Most owners would pay at least thousands for that guarantee…
​…but here's what most of them miss:

Your frontline crew (or you, if you’re answering the calls) already decides whether those calls get booked or not… and I bet you can reclaim WAY more than 50.

How?​

Fix Your Booking Rate!

It’s simple:

Higher booking rate = more jobs, more revenue…

It’s the EASIEST thing you can do to increase your revenue without chasing more leads…

And, listen, a lot of folks boast their 60% booking rate, thinking they’re killing it…


Meanwhile, they’re losing out on 40% of jobs booked every single month.

Heck…

We’re over $250M with a great bottom line, and while I’m proud that we have an 89% booking rate… that’s still NOT ENOUGH!!! We’re aiming for mid-90s!

Anyway, the #1 key to increasing your booking rate is not outsourced call centers. And it’s definitely not AI with the weird robot voice that makes your customers hate you.

​It’s this:

Is your CSR team fighting for every single call like their life depended on it… and have YOU given them a plan to WIN that fight??

Mike Tyson said, “Everyone has a plan until they get punched in the face.”

Well, that’s the case for your CSR team too.

They might have the best personality in the world, even a “radio voice”... but if they don’t have a bulletproof plan to answer customers' questions (and especially objections), you’ll lose the job booking.

Our Director of Frontline Training at Home Service Freedom, Madison Biddy, says most CSRs are struggling with the following doubts:

  • “What if they say no?”
  • “What if they ask something I don't know?”
  • “They seem frustrated, what do I do?”
  • “How do I push back against their price objections?”

And every time these doubts enter their heads, your booking rate dips by a few points.

Sounds small? Just a 1% increase in booking rate added $3.7M to my revenue last year!!!

And most shop owners I talk to can boost their booking rate by 20% to 40% easily.

That means, depending on the size of your shop, you can make $50K to $200K more every single month without spending more on leads.

That’s VERY achievable with a proven call flow that your CSR team can learn in one day.

So let me introduce you to our one-day frontline training…

Introducing Million-Dollar CSRs:

Frontline Training by Home Service Freedom​

This one-day training is for your CSR team who’s tired of picking up the phone hoping the call goes well… only to get steamrolled by the customer, hit with a million pricing objections, and lose the booking.

Madison Biddy, our Director of Frontline Training, will personally teach your CSR team, and she’s one of the best people they can learn from. She started out as a CSR and dispatcher (and pretty much every other office role) in her dad’s shop, and she’s spent the last four years training frontline teams at dozens of other companies.

In her training, your CSR team will learn the S.M.I.L.E.S Call Flow, to help them confidently book calls without sounding robotic or “salesy”.

In other words? They will go from “I hope this call goes well…” to “I know exactly how to get this call booked!”

Here’s What Your CSR Team Will Walk Away With:

In a small, private group, they will learn with other CSRs, and get Madison's feedback on the spot. They’ll learn:

A step-by-step call flow that helps them book as many calls as possible

Exactly what to say and why it works, so they don’t sound scripted or robotic

Real-world examples from someone who’s been in the trades for over 13 years and has coached successful contractors across the country

How to build trust while increasing urgency to book on the spot (yes, you can do both… Madison will show you how!)

How to work as one unit (CSRs, dispatchers, and techs) to save time, make customers happy, and drive more revenue​

Who This Is For

1. You’re an Owner
Madison has trained CSRs, dispatchers, and office managers for dozens of home service businesses, including Home Service Freedom members in different trades and markets. Now she’ll train you or your team!

2. You’re a Customer Service Rep or Manager​
If you’re tired of hearing the same objections but not knowing how you and your team can answer them confidently and effectively, this is how you fix it.

3. You're a Dispatcher​
As a dispatcher, you’re an essential part of the CSR team. Effective dispatching reduces callbacks and complaints, and understanding how CSRs work helps you collaborate with them more effectively.

Hosted by Madison Biddy, Director of Frontline Training at Home Service Freedom

Madison’s dad ran a home service company, and she spent every summer learning the ropes before stepping in full-time after graduation. Over the past nine years, she has worn just about every hat in the business: from CSR and dispatcher to managing memberships, payroll, permits, payables, receivables, and warranties.

For the last four years (and counting), she has focused on training and developing frontline teams, including CSRs, dispatchers, and office managers, to deliver not just great service, but memorable customer experiences.

Customer care has always been more than a job to her. It’s what she knows, what she loves, and what she’s passionate about improving every day.

Listen, I know what you’re thinking…

"Is it really worth sending my CSR team all the way to Vegas for this?”

Or maybe: “It’s just one day… how much can they actually change?”

Fair questions.

Well, think about how many more jobs one CSR can generate once they start overcoming objections consistently…

Depending on your trade and average ticket, an extra $2K, $5K, even $10K a week isn’t unrealistic when your CSR is converting more calls into booked jobs.

Over a year, that’s tens to hundreds of thousands in additional revenue from just one CSR.

And let’s say worst-case scenario, the training wasn’t the perfect fit for your CSR team, and they only closed $250/week more…

That’s still $1,000 a month. $12K a year!

And this one-day training doesn’t cost you $12K.
Not $10K…
Not even $5K…
Just $1,397!

(And that includes a free General Admission ticket to Freedom 2026, the No. 1 event for home service owners and professionals, which is worth $997!)

★★★★★

"So grateful I got to be a part of this, Tommy. That audience was truly one of the most special I’ve ever known. Thank you!"

Keith Mercurio

Executive Success at ServiceTitan

★★★★★

"What an incredible event. So much gratitude towards all of you. The roadmap is crystal clear if you're willing to listen and put in the work!"

Jeff DelRossi

President at Revel Garage Solutions

★★★★★

"Oh love love love to you and the HSF crew! Honored to be part of this incredible experience! Thank you Tommy!!"

Ellen Rohr

President at Zoom Drain

This Training Is Part Of Freedom 2026

At Freedom 2026 (Mandalay Bay, Las Vegas, October 26–28), $100M+ contractors, including myself, will share what’s working right now to help you scale your business and gain financial freedom.

Here’s why you can’t miss this…

Three major changes, including private equity investments, retiring baby boomers, new technology, are hitting home service at once… getting ahead of these market shifts can help you scale much faster and even secure your family’s financial future for life!

If you’ve already booked your Freedom 2026 ticket, get a ticket for your CSR to attend Madison’s workshop, which comes with a free Freedom 2026 ticket.

(If you still need to get your Freedom ticket, click here)

Here’s why that matters:
When you go to events like Freedom alone, you come back fired up, ready to implement new ideas.

But when you need your CSR team’s buy in? It can feel like having to present every idea like you’re on Shark Tank.

That’s why your CSR team has gotta see what you see.

So instead of “Are you sure?” you start hearing, “Let’s do it.”

If you're serious about growing... especially if you’re aiming for a 7-figure and even 8-figure home service business…

You can’t afford to be the only one who believes in your vision.

Everyone needs to row in the same direction.

And that starts at Freedom 2026.

Pre-Sale Registration

*Out of respect for our partners, we don't allow any vendors without a purchased sponsorship to attend.

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